Our New Identity

PicnicHealth is a service that collects all your medical records in one place.

At PicnicHealth, we understand that taking ownership of your health is no picnic. We want to make it easy. We work hard to spare you the hassle of medical records collection and create an updated and organized timeline of your medical history. Our goal is to be approachable and patient-friendly in an industry that often feels like the opposite.

Today, we’re excited to launch our new logo. Throughout the process of redesigning our brand, we discussed several options - from a heart to a woven pattern to a bee - but in the end a basket made sense for the same reason we chose the name PicnicHealth: we want owning your health to be a picnic.

PicnicHealth logo iterations

Sketches of initial ideas for the new PicnicHealth logo

The PicnicHealth basket is simple and easily understood - just like your PicnicHealth timeline. The basket holds the medical records we gather and prepare for you in one place so you can focus on what matters: your health.

We hope you like the new PicnicHealth logo as much as we do! We believe it communicates our values and symbolizes what we do best: taking the hassle of collecting and organizing your medical records. As always, if you have any questions, feel free to tweet at us @PicnicHealth or email our team at [email protected] Here’s to owning your health!